Experience

At Assembly, I have been a core member of the Product Experience team. I'm responsible for building and maintaining our feature-rich user dashboard and product playground. Here, users can find all key information on their usage of AAI products and try them out in a safe and streamlined environment. On top of this, I am responsible for developing and managing our accounts management services on both the front and back end.

In this role, I've specialized in online learning platform development. I build interactive and accessible courses using React/Typescript. Other key aspects of the role have included building robust API infrastructure and an innovative vertical video playlist feature. Recently, I have been leading the migration to Next.js 14 and Typescript for enhanced performance.

I standardized data structures and crafted conformed dimensional models using dbt, allowing teams to access and use data more effectively. On top of this, I built decision support tools and accessible dashboards for teams across the organization.

Automated the reporting of key sales metrics for internal leadership and board members using SQL and Python. I also developed standardized analytics tools in Tableau, providing corporate engagement specialists with accessible, real-time insights into demand KPIs.

Analyzed the impact of media and marketing strategies across all channels for national retail clients, driving key optimizations.